ROANOKE, Va., June 13, 2007 – Starting this week Virginia customers of Appalachian Power will see lower base rates for electricity service.  

Beginning with bills processed June 14, customer accounts will be calculated according to new base rates authorized last month by the Virginia State Corporation Commission (SCC).   The new rates replace and are lower than interim rates implemented by law and with SCC approval in October 2006 as part of Appalachian’s original rate request.

The change in customer bills applies only to the base rate. It does not affect other recent rate-related increases approved by the SCC, including the December 2006 implementation of an Environmental and Reliability (E&R) surcharge and a January 2007 fuel factor adjustment.

On May 15, the SCC authorized a rate increase generating $24 million in new revenue for Appalachian. The company had sought an increase of approximately $198 million in its application filed in May 2006.

Under the new rate structure, Appalachian estimates a residential customer using 1,000 kilowatt-hours (KWH) of electricity in a month will pay about $66.72, excluding taxes.

For other levels of use in a month, estimated residential costs will be:

   500 KWH                $­­­  37.60
1,000 KWH                    66.72
 2,000KWH                  124.98          
3,000 KWH                  183.25

The SCC approved the new rate structure based on its May order. While the approved overall increase in revenue for Appalachian is 3.1 percent, residential customers will see an average increase over the old base rates of approximately 4.8 percent.   Most classes of commercial and industrial customers will see increases of 2.2 percent or less. The difference
results from the partial reversal of a long-standing subsidy of residential consumers by commercial and industrial customers.

In its May 15 ruling, the SCC also directed the company to refund with interest the difference between the amounts collected from customers under the interim rates and those that would have been collected since October if the final rates had been in place. Those refunds are to be made to customers before mid-August.

All new customer rate tariffs may be viewed on Appalachian Power’s Web site:  https://www.appalachianpower.com/CustomerService/RatesAndTariffs/LegalTariffFilings/Virginia.aspx 

Appalachian Power customers are urged to continue to manage energy use wisely and to go to the company’s Internet site ( www.AppalachianPower.com) for energy-saving tips and a free home energy calculator that provides a better understanding of how to use power efficiently. The site also provides information on payment options available to customers.

The last time the company was granted a general base rate increase by the Commission was in 1993.   Its last base rate change was a decrease in 1999. Appalachian Power ranks among the lowest-cost providers of electricity in Virginia and in U.S. comparisons.

Appalachian Power has about 1 million customers in Virginia, West Virginia and Tennessee (as AEP Appalachian Power). It is a unit of American Electric Power (NYSE: AEP), one of the largest electric utilities in the United States, which delivers electricity to more than 5 million customers in 11 states. AEP ranks among the nation’s largest generators of electricity, owning more than 38,000 megawatts of generating capacity in the U.S. AEP also owns the nation’s largest electricity transmission system, a nearly 39,000-mile network that includes more 765 kilovolt extra-high voltage transmission lines than all other U.S. transmission systems combined. 

John Shepelwich
Corporate Communications Manager
(540) 985-2968

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Privacy Policy

Privacy Policy for Appalachian Power, a unit of American Electric Power (AEP)


This Privacy Policy applies only to AppalachianPower.com and the Appalachian Power customer mobile app (com.aep.customerapp.apco). Other AEP websites and apps may be governed by their own privacy policies, appropriate to the uses and needs of each. Throughout the site or app, we may provide links to resources and sites that are not part of AppalachianPower.com or the Appalachian Power customer mobile app. This Privacy Policy does not apply to those resources and sites.


By using this site or app, you consent to the terms of this Privacy Policy. Whenever you submit information via this site or app, you agree to the collection, use, and disclosure of that information in accordance with this Privacy Policy.

Information Collected

  1. Passively collected information

    During your use of this site or app, we may collect anonymous information about your visit here through the use of server logs, cookies, scripts, tracking pixels and other Web traffic tracking systems. This information is aggregated and used to improve user experience through analysis of user activities. This information is never combined with any of the personally identifiable information you may provide in your use of the features of this site or app.
  2. Personally identifiable information

    On certain forms of this site or app, you may be asked to provide information about yourself or your account with us, either to identify yourself to us or to request a service from us. In each case, we will inform you what information is provided at your option and what information is required to complete the transaction or activity you are engaged in. If you are unwilling to provide this required information, you will be unable to complete the requested transaction.

Use and disclosure of information

The information you provide to us will be used to respond to requests you may make for services. Some or all of this information may be added to your permanent account record and may be used for research purposes.

In addition, we may use elements of this information in the following situations:

  1. We may transfer the information to Appalachian Power’s affiliates and subsidiaries, unless such transfer is prohibited by law;
  2. We may transfer the information as part of a merger, consolidation, acquisition, divestiture or other corporate restructuring (including bankruptcy);
  3. We may make the information available to third parties who are providing the product, service or information that you have requested (but not your password);
  4. We may make such information available to third parties who are providing services to Appalachian Power (for example, providing the information to third parties performing computer-related services for Appalachian Power);
  5. We may use the information to communicate with you about products and services that may be of interest to you.
  6. We may disclose the information if we form a good-faith belief that disclosure of such information is necessary to investigate, prevent, or take action regarding any illegal activities or regarding interference with the operation of our site or violation of its terms of use; or
  7. We may disclose the information if we believe that disclosure is required by law or regulation or in response to a subpoena or other order of a court or other governmental agency.

Appalachian Power uses Flurry Analytics Service (provided by Yahoo) in order to improve its mobile apps. Flurry’s privacy policy governs the use of this information.

Also, Appalachian Power reserves the right to share any aggregated information (i.e., non-personally identifiable information) with any third parties for any reason, unless prohibited by law.

We will not sell, rent or otherwise disclose the information we gather about you or your account to any third party, except as outlined in this Privacy Policy.


Appalachian Power takes reasonable steps to protect your personally identifiable information as it is transferred to us, through the use of Web technologies such as the Secure Sockets Layer and others. However, no Internet transmission of information is ever completely secure or error-free. In particular, e-mail sent to or from Appalachian Power may not be secure.

How to Reach Us

If you would like to update your personally identifiable information or if you have questions about this privacy policy, please contact us.

Changes to This Policy

Appalachian Power reserves the right to change this Privacy Policy at any time. If this Privacy Policy changes, the revised policy will be posted to this site. Please review this Privacy Policy before you provide any personally identifiable information through this site. Use of our web site after the posting of a revised privacy policy constitutes your consent to the revised policy.

This policy was last revised on December 13, 2017.

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