NEW YORK – American Electric Power was recognized Nov. 2 for its advertising featuring wild animals and for protecting wild animals found in South America, Asia and Africa.

At the second annual WILD awards ceremony, the WILD Foundation and the United Nations Environment Programme (UNEP) presented AEP the 2000 International Excellence Award. Accepting the award was Nick Ashooh, AEP’s senior vice president of corporate communications, Columbus. Also receiving the same award was HMS Hallmark agency of Columbus, formerly HMS Partners.

“AEP’s ad featuring the family of giraffes in Ohio caught our eye,” said Vance G. Martin, president of the WILD Foundation. “When we dug a little deeper, we found that the company has made a significant commitment to the preservation and restoration of tropical forests in Brazil and Bolivia. This protection of habitat, of course, is beneficial to endangered and other wild species. We feel as though AEP is a worthy recipient of this recognition and international award.”

The International Excellence Award is given to firms and advertising agencies that feature wild nature in ads and that are actively involved in projects to protect and sustain wild nature.

“It is very gratifying for AEP to be recognized by these prestigious organizations for our efforts to support habitat for wild animals,” Ashooh said. “People who haven’t seen the Wilds in southeastern Ohio would be pleasantly surprised to see animals from Asia and Africa roaming around almost 10,000 acres of carefully reclaimed surface-mined coal land that AEP donated. The giraffes in our ad were photographed at the Wilds.”

The Wilds opened to the public in 1994. The non-profit organization is dedicated to genetic research, breeding programs and education to preserve endangered and threatened species.

“In South America AEP helped forge a partnership in 1997 with the government of Bolivia, conservation organizations and other corporations to establish the Noel Kempff Mercado National Park to protect nearly four million acres of threatened tropical forests,” Ashooh said. “The benefits include preservation of forests, protection of hundreds of animal species and the capture of carbon dioxide that would have been released to the atmosphere by logging.

“The Guaraqueaba Climate Action Project, which AEP helped create in Brazil, seeks to restore and protect 20,000 acres of degraded or denuded tropical forest,” he said. “Funds are being used to protect threatened lands, regenerate forests and provide sustainable development for local communities. The project area is the largest contiguous remnant of Atlantic Rain Forest, which has been reduced to 7% of its original range. As such, the project is a critical conservation priority and has been designated a World Biosphere Reserve. The project area is home to at least 15 species of endangered birds as well as a recently discovered primate.”

To learn more about these initiatives, see AEP´s environmental page.
American Electric Power is a multinational energy company based in Columbus, Ohio. AEP owns and operates more than 38,000 megawatts of generating capacity, making it one of America’s largest generators of electricity. The company is also a leading wholesale energy marketer and trader, ranking second in the U.S. in electricity volume. AEP provides retail electricity to more than 9 million customers worldwide and has more than $35 billion in assets, primarily in the U.S. with holdings in select international markets. Wholly owned subsidiaries are involved in power engineering and construction services, energy management and telecommunications.

The WILD Foundation of Ojai, Calif., founded in 1974, is dedicated to protecting and sustaining critical wild areas, wilderness values and endangered wildlife throughout the world. In addition to its own educational and conservation programs, the foundation supports the Cheetah Conservation Fund, the World Wilderness Congress and the Wilderness Leadership School.

UNEP was established in 1972 at the UN Conference on the Human Environment in Stockholm to encourage strategic partnerships for environmental protection.

Tom Ayres
Sr. Commun. Consultant
American Electric Power

More From APCO

Take Charge

Save Money & Energy - Now & Later

Sign Up Now Pay Online for Free with Paperless Billing

Pay Online for Free with Paperless Billing

Learn more

Download our app

How We Restore Power Learn more

How We Restore Power

Visit AEP.com
Use of this site constitutes acceptance of the AEP Terms and Conditions. View our Privacy Policy. © 1996-2019 American Electric Power. All Rights Reserved.

Privacy Policy

Privacy Policy for Appalachian Power, a unit of American Electric Power (AEP)


This Privacy Policy applies only to AppalachianPower.com and the Appalachian Power customer mobile app (com.aep.customerapp.apco). Other AEP websites and apps may be governed by their own privacy policies, appropriate to the uses and needs of each. Throughout the site or app, we may provide links to resources and sites that are not part of AppalachianPower.com or the Appalachian Power customer mobile app. This Privacy Policy does not apply to those resources and sites.


By using this site or app, you consent to the terms of this Privacy Policy. Whenever you submit information via this site or app, you agree to the collection, use, and disclosure of that information in accordance with this Privacy Policy.

Information Collected

  1. Passively collected information

    During your use of this site or app, we may collect anonymous information about your visit here through the use of server logs, cookies, scripts, tracking pixels and other Web traffic tracking systems. This information is aggregated and used to improve user experience through analysis of user activities. This information is never combined with any of the personally identifiable information you may provide in your use of the features of this site or app.
  2. Personally identifiable information

    On certain forms of this site or app, you may be asked to provide information about yourself or your account with us, either to identify yourself to us or to request a service from us. In each case, we will inform you what information is provided at your option and what information is required to complete the transaction or activity you are engaged in. If you are unwilling to provide this required information, you will be unable to complete the requested transaction.

Use and disclosure of information

The information you provide to us will be used to respond to requests you may make for services. Some or all of this information may be added to your permanent account record and may be used for research purposes.

In addition, we may use elements of this information in the following situations:

  1. We may transfer the information to Appalachian Power’s affiliates and subsidiaries, unless such transfer is prohibited by law;
  2. We may transfer the information as part of a merger, consolidation, acquisition, divestiture or other corporate restructuring (including bankruptcy);
  3. We may make the information available to third parties who are providing the product, service or information that you have requested (but not your password);
  4. We may make such information available to third parties who are providing services to Appalachian Power (for example, providing the information to third parties performing computer-related services for Appalachian Power);
  5. We may use the information to communicate with you about products and services that may be of interest to you.
  6. We may disclose the information if we form a good-faith belief that disclosure of such information is necessary to investigate, prevent, or take action regarding any illegal activities or regarding interference with the operation of our site or violation of its terms of use; or
  7. We may disclose the information if we believe that disclosure is required by law or regulation or in response to a subpoena or other order of a court or other governmental agency.

Appalachian Power uses Flurry Analytics Service (provided by Yahoo) in order to improve its mobile apps. Flurry’s privacy policy governs the use of this information.

Also, Appalachian Power reserves the right to share any aggregated information (i.e., non-personally identifiable information) with any third parties for any reason, unless prohibited by law.

We will not sell, rent or otherwise disclose the information we gather about you or your account to any third party, except as outlined in this Privacy Policy.


Appalachian Power takes reasonable steps to protect your personally identifiable information as it is transferred to us, through the use of Web technologies such as the Secure Sockets Layer and others. However, no Internet transmission of information is ever completely secure or error-free. In particular, e-mail sent to or from Appalachian Power may not be secure.

How to Reach Us

If you would like to update your personally identifiable information or if you have questions about this privacy policy, please contact us.

Changes to This Policy

Appalachian Power reserves the right to change this Privacy Policy at any time. If this Privacy Policy changes, the revised policy will be posted to this site. Please review this Privacy Policy before you provide any personally identifiable information through this site. Use of our web site after the posting of a revised privacy policy constitutes your consent to the revised policy.

This policy was last revised on December 13, 2017.

Close ×

Sign Up For Alerts

Subscribing to APCO alerts gives you instant notification for:

  • Billing & Payments - avoid late payments and disconnection
  • Outage Updates - find out if there's an outage at your address and when power will be back on

Win an Xbox One with Alerts!

Enroll in alerts to be eligible to win. Subscribing to I&M alerts gives you instant notification for:

  • Billing & Payments - avoid late payments and disconnection
  • Outage Updates - find out if there's an outage at your address and when power will be back on

Loading video...