ROANOKE, Va., July 2, 2008 – Appalachian Power, a subsidiary of American Electric Power (NYSE: AEP), has asked the Virginia State Corporation Commission (SCC) for permission to offer its Virginia customers voluntary pricing options to use and support renewable energy.

The company hopes to offer the new options September 1.
“Appalachian Power recognizes that many customers support the development of renewable energy,” said Dana Waldo, Appalachian Power president and chief operating officer. “Adding the Renewable Power Rider to the company’s Virginia tariff gives those customers an opportunity to voluntarily support increased use of renewable resources for electric generation in a simple manner through their monthly electric bills.”

Under the program, customers may choose to support the use of renewable energy through the purchase of fixed blocks of 100 kilowatt-hours (KWH) each month or to source their entire monthly usage through the purchase of an amount equivalent to their monthly energy (KWH) consumption.

Customers selecting a specific number of blocks will pay an additional $1.50 over their usual power costs for each 100 KWH block of renewable energy they choose to support. For customers purchasing an amount equivalent to their monthly consumption, the additional cost is 1.5-cents per KWH. The company will include this cost as a separate line item on each participating customer’s monthly bill.

For example, a residential customer using 1000 KWH of energy in a month and selecting the first option and four 100 KWH blocks will pay an additional $6.00, or a total of approximately $77.48 for the month using current rates. Under the second option, the same customer selecting a full equivalent usage amount would pay an additional $15.00, or a total bill of about $86.48 under current rates.

The program will initially use energy and renewable energy credits (REC) associated with the Summersville (W.Va.) Hydro Plant, a certified Low Impact facility from which the company currently purchases power.

The Renewable Power Rider will be available to any residential or non-residential customer.

“This proposed rider is consistent with our previously filed plan to meet the goals of Virginia’s Renewable Portfolio Standard. It is also consistent with the company’s long term use of renewable hydro power and wind generation for our customers and our leadership role in support of new clean-coal technology,” Waldo noted. “We expect this proposal and our other renewable efforts to evolve and grow over time.”

Appalachian Power is awaiting approval from the West Virginia Public Service Commission to establish a similar provision for its customers there.

The SCC will assign and publish a case number and schedules, including public comments, for this case. Related documents will be found on the Commission’s Web site at www.scc.virginia.gov.

In addition to the positive environmental effects derived from the proposed availability of the renewable energy pricing option, Appalachian Power customers are urged to visit the company’s Web site at www.AppalachianPower.com to learn about other energy saving ideas. Included on the site is an interactive Energy Calculator that allows customers to see how easy changes made to homes and businesses can help manage energy costs more efficiently.

Appalachian Power provides electricity to 1 million customers in Virginia, West Virginia and Tennessee (as AEP Appalachian Power). It is a unit of American Electric Power (NYSE: AEP), one of the largest electric utilities in the United States, with more than 5 million customers in 11 states. AEP ranks among the nation’s largest generators of electricity, owning nearly 38,000 megawatts of generating capacity in the U.S. AEP also owns the nation’s largest electricity transmission system, a nearly 39,000-mile network that includes more 765 kilovolt extra-high voltage transmission lines than all other U.S. transmission systems combined.


# # #

John Shepelwich
Manager State Corporate Communications
(540) 985-2968

More From APCO

Take Charge

Save Money & Energy - Now & Later

Sign Up Now Pay Online for Free with Paperless Billing

Pay Online for Free with Paperless Billing

Learn more

Download our app

How We Restore Power Learn more

How We Restore Power

Visit AEP.com
Use of this site constitutes acceptance of the AEP Terms and Conditions. View our Privacy Policy. © 1996-2019 American Electric Power. All Rights Reserved.

Privacy Policy

Privacy Policy for Appalachian Power, a unit of American Electric Power (AEP)


This Privacy Policy applies only to AppalachianPower.com and the Appalachian Power customer mobile app (com.aep.customerapp.apco). Other AEP websites and apps may be governed by their own privacy policies, appropriate to the uses and needs of each. Throughout the site or app, we may provide links to resources and sites that are not part of AppalachianPower.com or the Appalachian Power customer mobile app. This Privacy Policy does not apply to those resources and sites.


By using this site or app, you consent to the terms of this Privacy Policy. Whenever you submit information via this site or app, you agree to the collection, use, and disclosure of that information in accordance with this Privacy Policy.

Information Collected

  1. Passively collected information

    During your use of this site or app, we may collect anonymous information about your visit here through the use of server logs, cookies, scripts, tracking pixels and other Web traffic tracking systems. This information is aggregated and used to improve user experience through analysis of user activities. This information is never combined with any of the personally identifiable information you may provide in your use of the features of this site or app.
  2. Personally identifiable information

    On certain forms of this site or app, you may be asked to provide information about yourself or your account with us, either to identify yourself to us or to request a service from us. In each case, we will inform you what information is provided at your option and what information is required to complete the transaction or activity you are engaged in. If you are unwilling to provide this required information, you will be unable to complete the requested transaction.

Use and disclosure of information

The information you provide to us will be used to respond to requests you may make for services. Some or all of this information may be added to your permanent account record and may be used for research purposes.

In addition, we may use elements of this information in the following situations:

  1. We may transfer the information to Appalachian Power’s affiliates and subsidiaries, unless such transfer is prohibited by law;
  2. We may transfer the information as part of a merger, consolidation, acquisition, divestiture or other corporate restructuring (including bankruptcy);
  3. We may make the information available to third parties who are providing the product, service or information that you have requested (but not your password);
  4. We may make such information available to third parties who are providing services to Appalachian Power (for example, providing the information to third parties performing computer-related services for Appalachian Power);
  5. We may use the information to communicate with you about products and services that may be of interest to you.
  6. We may disclose the information if we form a good-faith belief that disclosure of such information is necessary to investigate, prevent, or take action regarding any illegal activities or regarding interference with the operation of our site or violation of its terms of use; or
  7. We may disclose the information if we believe that disclosure is required by law or regulation or in response to a subpoena or other order of a court or other governmental agency.

Appalachian Power uses Flurry Analytics Service (provided by Yahoo) in order to improve its mobile apps. Flurry’s privacy policy governs the use of this information.

Also, Appalachian Power reserves the right to share any aggregated information (i.e., non-personally identifiable information) with any third parties for any reason, unless prohibited by law.

We will not sell, rent or otherwise disclose the information we gather about you or your account to any third party, except as outlined in this Privacy Policy.


Appalachian Power takes reasonable steps to protect your personally identifiable information as it is transferred to us, through the use of Web technologies such as the Secure Sockets Layer and others. However, no Internet transmission of information is ever completely secure or error-free. In particular, e-mail sent to or from Appalachian Power may not be secure.

How to Reach Us

If you would like to update your personally identifiable information or if you have questions about this privacy policy, please contact us.

Changes to This Policy

Appalachian Power reserves the right to change this Privacy Policy at any time. If this Privacy Policy changes, the revised policy will be posted to this site. Please review this Privacy Policy before you provide any personally identifiable information through this site. Use of our web site after the posting of a revised privacy policy constitutes your consent to the revised policy.

This policy was last revised on December 13, 2017.

Close ×

Sign Up For Alerts

Subscribing to APCO alerts gives you instant notification for:

  • Billing & Payments - avoid late payments and disconnection
  • Outage Updates - find out if there's an outage at your address and when power will be back on

Win an Xbox One with Alerts!

Enroll in alerts to be eligible to win. Subscribing to I&M alerts gives you instant notification for:

  • Billing & Payments - avoid late payments and disconnection
  • Outage Updates - find out if there's an outage at your address and when power will be back on

Loading video...