Customer Choice in Virginia

In the past, all the components of electric service -- generation, transmission and distribution -- were combined as one service. Now, the generation part -- the electricity itself -- is open to choice for non-residential customers. Appalachian Power will continue to deliver the electricity through the poles and wires in use today in the same safe, reliable manner you have grown to expect. Appalachian Power customers who experience an outage or have questions about service still will call Appalachian Power at 1-800-956-4237 (available 24 hours).

Appalachian Power welcomes competition to the electricity supply market. Restructuring the electric utility industry will allow non-residential customers to choose who provides the electricity they use in their businesses.

Non-residential customers may select CSPs whose generation source is not 100% renewable energy. Only non-residential customers with at least a 5 MW load will have the ability to choose a Competitive Service Provider (CSP) individually. All other smaller non-residential customers will need to aggregate their load to meet the minimum 5 MW threshold to maintain the ability to choose a CSP.

All electric providers in Virginia must be licensed by the Virginia State Corporate Commission (SCC) before they can sign up customers. Additionally, providers must register with the Company. CSPs include companies that supply electricity as a retail generation provider, but they also include aggregators.

An aggregator is a person, local government or organization that brings together a group of customers and negotiates the price and other details for electric supply service on their behalf. If for some reason your provider does go out of business, you will be switched back to Appalachian Power until you can choose a new provider.

Virginia Energy Choice also provides helpful information on these topics:

Appalachian Power is required to include your name, address and usage information on a list of eligible customers that is made available to electric providers. If you do not wish to be included on this list, fill out the Opt Off/Opt On form, or call Appalachian Power at 1-888-237-5566, or write to us at 1 AEP Way, Hurricane, WV 25526.

The key to the success of Electric Choice for you is that you learn how to shop for electricity.

Renewable Self-Supply Program Information

NOTE: This program is no longer available.

On January 16, 2014, the Federal Energy Regulatory Commission issued an Order Approving Settlement in Case No. ER13-539-000 to be effective January 16, 2014. As per the terms of Article II, section 5 of the Settlement, APCo is posting notice of such Commission approval and confirming that the Open Season under the renewable Self-Supply Program will commence on January 24, 2014, and will remain open through January 30, 2014. Please refer to the document above, entitled "Notice of Capacity Self-Supply Alternative for Qualifying Competitive Service Providers (PDF)," for additional details.

The Open Season described above concluded on January 30, 2014.  As per the terms of Article II, section 7 of the Settlement approved by order of the FERC, APCo is posting the results of the Open Season.  The following table summarizes the results of the Open Season for each of the three PJM planning years:

PJM Delivery Year Renewable Self-Supply Request Awarded
2013/14 10.0 MW
2014/15 12.5 MW
2015/16 15.0 MW
PJM Delivery Year Renewable Self-Supply Capacity Available as of January 31, 2014
2013/14 5.0 MW
2014/15 5.0 MW
2015/16 5.0 MW

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Privacy Policy

Privacy Policy for Appalachian Power, a unit of American Electric Power (AEP)


This Privacy Policy applies only to and the Appalachian Power customer mobile app (com.aep.customerapp.apco). Other AEP websites and apps may be governed by their own privacy policies, appropriate to the uses and needs of each. Throughout the site or app, we may provide links to resources and sites that are not part of or the Appalachian Power customer mobile app. This Privacy Policy does not apply to those resources and sites.


By using this site or app, you consent to the terms of this Privacy Policy. Whenever you submit information via this site or app, you agree to the collection, use, and disclosure of that information in accordance with this Privacy Policy.

Information Collected

  1. Passively collected information

    During your use of this site or app, we may collect anonymous information about your visit here through the use of server logs, cookies, scripts, tracking pixels and other Web traffic tracking systems. This information is aggregated and used to improve user experience through analysis of user activities. This information is never combined with any of the personally identifiable information you may provide in your use of the features of this site or app.
  2. Personally identifiable information

    On certain forms of this site or app, you may be asked to provide information about yourself or your account with us, either to identify yourself to us or to request a service from us. In each case, we will inform you what information is provided at your option and what information is required to complete the transaction or activity you are engaged in. If you are unwilling to provide this required information, you will be unable to complete the requested transaction.

Use and disclosure of information

The information you provide to us will be used to respond to requests you may make for services. Some or all of this information may be added to your permanent account record and may be used for research purposes.

In addition, we may use elements of this information in the following situations:

  1. We may transfer the information to Appalachian Power’s affiliates and subsidiaries, unless such transfer is prohibited by law;
  2. We may transfer the information as part of a merger, consolidation, acquisition, divestiture or other corporate restructuring (including bankruptcy);
  3. We may make the information available to third parties who are providing the product, service or information that you have requested (but not your password);
  4. We may make such information available to third parties who are providing services to Appalachian Power (for example, providing the information to third parties performing computer-related services for Appalachian Power);
  5. We may use the information to communicate with you about products and services that may be of interest to you.
  6. We may disclose the information if we form a good-faith belief that disclosure of such information is necessary to investigate, prevent, or take action regarding any illegal activities or regarding interference with the operation of our site or violation of its terms of use; or
  7. We may disclose the information if we believe that disclosure is required by law or regulation or in response to a subpoena or other order of a court or other governmental agency.

Appalachian Power uses Flurry Analytics Service (provided by Yahoo) in order to improve its mobile apps. Flurry’s privacy policy governs the use of this information.

Also, Appalachian Power reserves the right to share any aggregated information (i.e., non-personally identifiable information) with any third parties for any reason, unless prohibited by law.

We will not sell, rent or otherwise disclose the information we gather about you or your account to any third party, except as outlined in this Privacy Policy.


Appalachian Power takes reasonable steps to protect your personally identifiable information as it is transferred to us, through the use of Web technologies such as the Secure Sockets Layer and others. However, no Internet transmission of information is ever completely secure or error-free. In particular, e-mail sent to or from Appalachian Power may not be secure.

How to Reach Us

If you would like to update your personally identifiable information or if you have questions about this privacy policy, please contact us.

Changes to This Policy

Appalachian Power reserves the right to change this Privacy Policy at any time. If this Privacy Policy changes, the revised policy will be posted to this site. Please review this Privacy Policy before you provide any personally identifiable information through this site. Use of our web site after the posting of a revised privacy policy constitutes your consent to the revised policy.

This policy was last revised on December 13, 2017.

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